Fanatics Sportsbook has officially launched its mobile sports betting app in Wyoming, marking the 21st state where the app is available. This launch is significant as it makes Fanatics the first new entrant to the Wyoming sports betting market since Caesars launched in June 2022. Wyoming bettors now have five mobile betting options, enhancing the competitive landscape.
App Availability and Features
The Fanatics Sportsbook app is available for both iOS and Android users in Wyoming. The app offers a user-friendly interface and provides up to 5% in FanCash back on bets. This FanCash can be used for bonus bets or to purchase merchandise from the Fanatics website. The app aims to attract users with its smooth operation and attractive rewards system.
Welcome Offer for New Users
New customers in Wyoming can take advantage of a generous welcome offer. By wagering $100 per day for ten days, new users can receive up to $1,000 in bonus bets. This offer is designed to encourage new sign-ups and provide a substantial incentive for bettors to try out the platform.
Recent Expansion and Rebranding
Wyoming is the second state where Fanatics has launched this month, following its entry into New Jersey on May 8. This rapid expansion is part of Fanatics’ broader strategy to increase its presence in the U.S. sports betting market. Last year, Fanatics acquired the North American operations of PointsBet for $225 million, leading to a national rebranding effort across 20 states.
Wyoming’s Betting Market Landscape
When mobile betting became available in Wyoming in September 2021, DraftKings and BetMGM were the initial entrants. Later, FanDuel joined the market and has since overtaken BetMGM as the second most popular option for bettors. The entry of Fanatics adds another strong competitor to this dynamic market.
Market Share and Performance Metrics
DraftKings currently holds the largest market share in Wyoming, with $39.3 million in accepted wagers through the first four months of the year. This accounts for 57% of the total state handle of $68.9 million for 2024. FanDuel has also seen significant growth, with its year-to-date handle increasing by 69.5% from the same period last year to $16.5 million. In contrast, BetMGM’s handle increased by only 2.3% to $10.6 million.
Caesars’ Performance in Wyoming
Since its entry into the Wyoming market, Caesars has struggled to gain a significant foothold. The sportsbook has not cleared $1 million in monthly handle, with accepted wagers worth $2.5 million representing an 18.8% downturn year-over-year. This performance highlights the challenges new entrants face in a competitive market.
Wyoming Betting Trends
Wyoming’s sports betting market has shown strong growth, with the state’s handle up by 29.2% compared to the first four months of last year. Gross sports betting revenue has also increased by 35.1% to $7.8 million, thanks to an 11.4% hold rate. These trends indicate a healthy and expanding market for sports betting in the state.
Top Monthly Handles
Six of Wyoming’s top ten monthly handles have occurred within the last eight months, with October’s $21.2 million being an all-time high. This data suggests that the market is not only growing but also experiencing periods of intense activity, likely driven by major sporting events.
Fanatics’ Broader Expansion Efforts
Fanatics has been rapidly expanding its operations across the United States. In addition to Wyoming and New Jersey, the sportsbook has launched in several other states, including Arizona, Illinois, New York, and North Carolina. The acquisition of PointsBet’s U.S. operations has facilitated this expansion, providing Fanatics with access to 20 U.S. markets.
App Features and User Experience
The Fanatics Sportsbook app offers several features designed to enhance the user experience. These include a Discover feed that provides key stats, betting trends, and other crucial information about sporting events. The app also features powerful search functionality, allowing users to find promotional offers, bets, and trending topics with ease. For golf bettors, the app includes an enhanced live event center with shot-by-shot data, leaderboard tracking, and course maps.
Legal and Responsible Betting
Users are advised to check local laws before using any information or services related to online sports betting. It is the user’s responsibility to understand and observe local laws strictly. Fanatics also provides support for those facing gambling issues, with a helpline available at 1-800-GAMBLER.
Conclusion
The launch of Fanatics Sportsbook in Wyoming marks a significant milestone in the state’s sports betting market. As the first new entrant since Caesars in 2022, Fanatics brings a fresh and competitive option for bettors. With its user-friendly app, attractive rewards, and strong market presence, Fanatics is poised to make a substantial impact in Wyoming and beyond.
