Bet365 Introduction and History

Bet365 is a leading name in the online gambling industry, known for its strong focus on sports betting and digital innovation. Founded in 2000 by Denise Coates in Stoke-on-Trent, the company began in a portable cabin and quickly grew thanks to Denise’s vision and her family’s support. She purchased the bet365.com domain for $25,000 and secured a £15 million loan against her father Peter Coates’ betting shops to fund the business. The company launched its online platform in March 2001, at a time when internet use in the UK was still limited, showing a strong belief in the future of online gambling.

In its early years, Bet365 operated as a tele-betting service, but soon shifted its focus to online operations. The company sold its retail betting shops to Coral in 2005 for £40 million, allowing it to invest heavily in technology and expand its digital offerings. Bet365 introduced features like live streaming, in-play betting, and mobile apps, which set it apart from competitors and attracted a global audience. The company’s commitment to product quality and user experience helped it become a top choice for sports bettors worldwide.

Today, Bet365 offers a wide range of gambling products, including online casino games, poker, and bingo, but remains best known for its sportsbook. The company employs over 4,500 people and operates in multiple countries, holding licenses in more than 15 jurisdictions. Bet365 has also been recognized with industry awards, such as “Operator of the Year” and multiple “Bookmaker of the Year” titles. Despite its size, the company remains privately owned and managed by the Coates family, who are known for their hands-on leadership and attention to detail.

Financially, Bet365 has reported revenues in the billions and continues to grow, with a strong presence in new markets like the United States and Canada. The company is also known for its philanthropic efforts, with the Coates family donating millions to charitable causes. While Bet365 has faced some controversies, including regulatory fines and disputes over payouts, it remains a dominant force in the online sports betting world, driven by innovation and a commitment to excellence.

Bet365 Sportsbook Promotions

Bet365 offers some of the most attractive sign-up promotions for new users in the United States. The main welcome offer is the Bet $5, Get $150 in Bonus Bets promo, which is available in several states including Arizona, Colorado, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, and Virginia. To claim this offer, you simply need to register using a special link, deposit at least $10, and place a $5 qualifying bet. Regardless of whether your first bet wins or loses, you will receive $150 in bonus bets, making this a low-risk and high-value promotion for most bettors.

Another strong option is the First Bet Safety Net promo, which refunds your first wager up to $1,000 in bonus bets if it loses. This is ideal for users who plan to make a larger initial bet and want some protection. Both offers require you to sign up through the Bet365 registration page and follow the simple steps to qualify. In Pennsylvania, new users can also receive 50 free spins in addition to the $150 bonus, adding extra value for casino fans.

Bonus bets from these promotions cannot be withdrawn directly, but any winnings from them are paid out as cash. The Bet365 app is user-friendly and offers features like live streaming, bet boosts, and a wide range of betting markets. These sign-up promos stand out for their accessibility and value, making Bet365 a top choice for both new and experienced sports bettors. For more details or to register, visit the Bet365 sign-up page.

Bet365 Sportsbook Sign Up Process

Signing up for a bet365 Sportsbook account is an easy process designed for all new bettors. To get started, visit the bet365 website or download the mobile app from the App Store or Google Play Store. Once you access the platform, click the “Join Now” or “Sign Up” button to begin your registration. You will be asked to enter your personal information, including your full name, date of birth, and the last four digits of your Social Security Number. This information is important for identity verification and to meet legal requirements.

Next, provide your contact details, such as your email address, phone number, and home address. You will also create a unique username and a secure password that meets the platform’s security standards. If you have a promo code, like ATSBONUS or HANDLE, you can enter it during this step to claim a welcome offer. After reviewing and agreeing to the terms and conditions, tap the “Join bet365” button to complete your registration.

After your account is created, you must verify your identity. Most users are verified automatically, but some may need to upload a photo ID and proof of address. This step helps ensure responsible gambling and keeps your account secure. Once verified, you can make your first deposit using a variety of payment methods, including debit or credit cards, PayPal, online banking, or cash at participating stores. The minimum deposit is usually $10.

With your account funded, you are ready to start placing bets. Browse the available sports, add your selections to the bet slip, enter your wager amount, and confirm your bet. New users can also take advantage of generous welcome bonuses, such as bonus bets or first-bet insurance, by following the instructions during sign-up. The entire process is quick and user-friendly, making it easy for anyone to join and start betting on their favorite sports.

Is Bet365 Sportsbook Legit?

When it comes to online sports betting, Bet365 Sportsbook is widely recognized as a platform that sports bettors can trust. The site is fully licensed and regulated in every jurisdiction where it operates, including several U.S. states like New Jersey, Arizona, and Colorado. This means Bet365 follows strict rules set by gaming authorities, which helps ensure fair play and user protection. Millions of customers worldwide use the platform, showing its strong reputation and global reach.

Security is a top priority at Bet365. The site uses SSL encryption and an ISO-certified Information Security Management System to protect personal and financial data. Users can also set up two-factor authentication and responsible gambling limits, which adds extra layers of safety. The sportsbook offers a wide range of trusted payment methods, such as Visa, Mastercard, PayPal, and Skrill, making deposits and withdrawals smooth and reliable.

Customer support is available 24/7 through live chat, email, and phone, so help is always easy to reach. The platform also provides a dedicated responsible gambling section with resources and helplines. Bet365 is known for its fast payouts, competitive odds, and a user-friendly website and app, which both beginners and experienced bettors appreciate. With its strong focus on security, licensing, and customer care, Bet365 Sportsbook is a legitimate and trustworthy choice for anyone looking to bet on sports online.

What US States Offer Bet365?

Bet365 Sportsbook is a well-known online betting platform that has expanded its presence across the United States in recent years. As of mid-2025, sports bettors can legally access Bet365 Sportsbook in 13 US states. These states are Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia. Each of these states has approved Bet365 through a strict regulatory process, which helps ensure safe and secure betting for all users.

To place bets on Bet365 Sportsbook, you must be physically located within one of these legal states. The platform uses geolocation technology to confirm your location before allowing you to wager. While you can register and manage your account from anywhere, betting is only possible inside these approved states. Most states require users to be at least 21 years old, but Kentucky allows betting at age 18.

Bet365 continues to expand its reach in the US, with recent launches in Pennsylvania, Illinois, and Tennessee. There are also expectations that Bet365 may enter other large markets like Michigan and New York in the future. If you are outside the current legal states, you cannot use the Bet365 app or website to place bets. For the most up-to-date information, always check with your state’s gaming authority or Bet365’s official announcements.

Bet365 Sportsbook Deposit and Withdrawal Options

Bet365 Sportsbook gives users a wide range of deposit and withdrawal options to make banking simple and secure. You can deposit money using PayPal, Venmo, Skrill, Visa, Mastercard, Discover, American Express, Apple Pay (deposit only), and online banking. Cash deposits are also possible through PayNearMe and in-person at the Hard Rock Hotel Casino in New Jersey. Most deposit methods have a minimum of $10, but PayPal requires at least $30. Deposit limits vary, with Skrill allowing up to $38,000 per transaction, while PayNearMe is capped at $500. All deposits are processed instantly, and Bet365 does not charge fees, though your card provider might.

For withdrawals, you can use PayPal, Skrill, Venmo, Bet365 Mastercard, debit cards, bank transfers, and in-person cash at the Hard Rock Casino. Withdrawal minimums are usually $10, except for Bet365 Mastercard ($5) and cash at the casino ($1). Maximum withdrawal limits depend on the method, with Skrill offering up to $38,000 and PayPal up to $10,000. E-wallets and online banking provide the fastest payouts, often within an hour, while debit card and bank transfer withdrawals may take up to five business days. Note that you must withdraw using the same method you used to deposit, and not all deposit methods support withdrawals.

If you want to try another top sportsbook, you can sign up for BetRivers Sportsbook by visiting this link.

Bet365 Sportsbook Customer Support Services

Bet365 provides a wide range of customer service options to help users with their sportsbook accounts and betting questions. The most popular way to reach support is by calling the toll-free number 1-888-823-8365, which is used by most customers. US customers can also call 1-800-426-2537 for assistance, while English-speaking users have the option to call an international line. There are also dedicated phone numbers for Russian speakers and for submitting complaints or feedback.

For those who prefer email, Bet365 offers several addresses, including support-eng@customerservices365.com for English support. There are also email options for Bulgarian and Chinese speakers, as well as a specific address for general complaints and feedback. This variety of email contacts helps users get support in their preferred language.

Live chat is another important support channel. Users can access live chat by clicking “Contact” on the official Bet365 website. This service connects users with online experts and is available 24/7, making it convenient for customers to get help at any time. The customer service team can assist with a wide range of issues, such as account queries, deposit and withdrawal problems, verification, and responsible gambling tips.

When contacting support, it is helpful to have your account details ready, such as your email or order ID, to speed up the process. Bet365 also has physical office addresses in the United States, United Kingdom, Bulgaria, and Malta for correspondence or visits. While there are many ways to contact Bet365, customer reviews show that satisfaction is mixed. Some users report frustration with verification steps and difficulty reaching a real person, but others have positive experiences when their issues are resolved. Overall, Bet365 offers several support options, but the quality of service may vary.

Bet365 Sportsbook Company Overview and Financials

Bet365 is a leading British online gambling company that was founded in 2000 by Denise Coates. The company operates under the trading name Hillside (New Media) Limited, which acts as its parent company. Denise Coates is the majority shareholder, holding 50.1% of the business, and she serves as joint Chief Executive alongside her brother, John Coates. Their father, Peter Coates, is the chairman, making Bet365 a family-led business. The company’s headquarters are in Stoke-on-Trent, but it also has offices in Manchester, Gibraltar, Malta, Bulgaria, Armenia, and Australia, showing its international presence.

Financially, Bet365 is one of the most successful private companies in the UK gambling sector. For the financial year ending March 2021, the company reported revenues of £2.8 billion and a pre-tax profit of £470 million. Despite a reported company loss of £60 million in the year before January 2024, Denise Coates received payouts exceeding £270 million, which included a salary of £220.7 million and dividends. The Coates family also paid a significant tax bill, with Denise Coates alone contributing £99 million in one year. These figures highlight both the large scale of Bet365’s operations and the high level of executive compensation within the company. The company’s financial transparency and family ownership structure make it a unique player in the global online gambling industry.

Bet365 Executive Staff and Senior Leaders

The executive management of Bet365 is led by a close-knit family team that has guided the company since its founding. Denise Coates is the majority shareholder and serves as joint Chief Executive Officer, playing a central role in the company’s strategy and growth. Her brother, John Coates, shares the position of joint CEO, working alongside Denise to oversee daily operations and international expansion. Their father, Peter Coates, holds the title of Chairman, providing leadership and continuity from the company’s early days. This family-led structure has helped Bet365 become a global leader in online sports betting and casino gaming. Other key executive roles include Managing Director, Chief Marketing Officer, Chief Marketing Operations Officer, and Chief Digital Officer, with some of these positions based in Gibraltar to support international operations. The executive team’s experience and commitment to innovation have been crucial in driving the company’s success and maintaining its reputation in a competitive industry. This leadership group continues to guide Bet365 through regulatory challenges and market expansion, ensuring the company remains at the forefront of the online gambling sector.

Bet365 Sportsbook User Experience on Mobile

The Bet365 Sportsbook mobile experience is known for its intuitive design and comprehensive features that closely match the desktop version. Users can download dedicated apps for both iOS and Android, or use the mobile browser, which gives flexibility for all types of devices. The app loads quickly, making it ideal for live and in-play betting where timing is important. Navigation is simple, with sports and markets organized in a vertical bar or A-Z menu, so users can find their favorite events with just a few taps.

Account management is easy on mobile, with a central hub for checking balances, viewing bonus bets, and managing transactions. The app supports a wide range of payment methods, including PayPal and debit cards, and offers one-touch deposit options for fast account funding. Features like Super Boosts, Same Game Parlay+, and live streaming of thousands of events are fully available, giving bettors access to enhanced odds and real-time action directly on their devices.

Most users praise the app’s smooth performance and deep market coverage, but some have reported technical issues such as location errors and unexpected logouts, especially on iOS. These problems can disrupt the betting flow, especially during time-sensitive wagers. However, the platform regularly updates its app based on user feedback, and overall, the mobile experience remains highly rated for its usability, speed, and wide range of features. Responsible gaming tools and strong security measures are also built in, making Bet365 a reliable choice for both new and experienced bettors on mobile devices.

Bet365 Sportsbook FAQ

Bet365 is a well-known online gambling company based in the UK with over 20 years of experience. Although it is not as widely recognized in the US, it has a strong international presence. This article provides a comprehensive FAQ to help you understand everything you need to know about Bet365 Sportsbook.

Bet365 Sportsbook is an online platform that allows users to place bets on various sports events. It offers a wide range of betting options, including live betting, which lets you place bets on games as they happen. The platform is known for its user-friendly interface and extensive market coverage.

As of March 2023, online sports betting is legal in more than half of the US states. Bet365 Sportsbook operates legally in ten states: Arizona, Colorado, Iowa, Indiana, Louisiana, New Jersey, North Carolina, Ohio, and Virginia. The repeal of the Professional and Amateur Sports Protection Act (PASPA) in May 2018 allowed states to legislate sports betting, paving the way for Bet365’s entry into the US market.

The registration process on Bet365 Sportsbook is straightforward. It involves a simple one-page registration form, unlike other sportsbooks that require multiple pages. For added security, Bet365 uses two-factor authentication, known as Strong Authentication, which involves a six-digit code sent via text or email.

Bet365 offers various deposit methods to make it convenient for users. Popular options include credit and debit cards, e-wallets like PayPal, and bank transfers. However, it’s important to note that cryptocurrency is not accepted for wagers within the United States.

Bet365 is known for its attractive promotions and bonuses. New players can take advantage of a welcome bonus that offers $200 in free bets for wagering just $1. The platform also runs various promotions throughout the year to keep users engaged.

If you find yourself blocked from accessing Bet365, it could be due to the website’s security measures. The site uses a security service to protect itself from online attacks. If you are blocked, you should email the site owner, providing details of what you were doing when the block occurred and the Cloudflare Ray ID found at the bottom of the page.