Historic Betting Surge in Women’s College Basketball

The women’s college basketball game between Iowa and LSU has set a new record, becoming the most bet women’s college basketball game in history. This event, part of the 2024 NCAA Tournament Elite Eight, not only captivated fans but also attracted a massive betting audience, surpassing previous records held by sportsbooks such as Bet365 and DraftKings. The game, which saw Iowa triumph over LSU with a score of 94-87, was not just a showcase of top-tier basketball but also a landmark moment for women’s sports betting.

Stars of the Game

The spotlight was on Caitlin Clark and Angel Reese, whose performances were nothing short of spectacular. Clark, in particular, led the scoring with 41 points and also provided 12 assists, playing a pivotal role in Iowa‘s victory. Their rivalry, intensified by a rematch of the previous year’s national championship game, drew significant attention, not just for the quality of basketball on display but also for the betting activity it spurred.

Betting Records Shattered

Sportsbooks across the American market reported unprecedented wagering activity on this game. Bet365 and DraftKings confirmed it as the most bet women’s college basketball game ever, with BetMGM going a step further to label it the most bet-on women’s sporting event in their history. This game outperformed six NBA games and 14 MLB games in terms of betting activity on the same night, a testament to its appeal and the growing interest in women’s sports.

Market Response and Future Implications

The response from the betting market was overwhelmingly positive, with FanDuel reporting the LSU vs. Iowa game as their number one betting event, surpassing all NBA, MLB, and NHL games for that day. Caesars echoed this sentiment, stating it was the biggest women’s college basketball game they’ve ever booked. This surge in betting activity is not just a win for the sportsbooks but also a significant moment for women’s basketball, highlighting its potential to draw in viewers and bettors alike.

Looking ahead, the Final Four matchups, especially the potential showdown between South Carolina and Iowa, are expected to draw significant betting interest. With stars like Caitlin Clark continuing to shine, the stage is set for more record-breaking moments in women’s college basketball.

Conclusion

The historic betting on the Iowa vs. LSU game marks a significant milestone for women’s sports, proving that interest in women’s basketball is not only growing among fans but also among bettors. This event has set a new benchmark for women’s sports betting, showcasing the potential for future growth and the increasing popularity of women’s college basketball. As the sports world continues to evolve, the success of this game serves as a reminder of the untapped potential within women’s sports, promising more excitement and records to be broken in the years to come.