The Handle: Creative Ideas for Customer Acquisition
The Handle is a regular newsletter dedicated to providing the best insights in gaming news. To get The Handle delivered to your inbox, subscribe here. Sustainable innovation for acquiring customers: Gen-Z Addition I hope you all enjoyed your Super Bowl Sunday! With the NFL season coming to an end, this week’s Edition 33 is especially relevant […]
Analysis: The significance of the Super Bowl for US sportsbooks
Ahead of the coin toss at the Sofi Stadium this coming Sunday, we can already guess that this will be a record year for regulated betting on the Super Bowl. This is largely due to the newly-expanded population base that can now bet legally on sports. With the addition in the last six months of […]
BetMGM’s sponsorship of Bally Sports exposes RSN confusion
The deal struck between Bally Sports’ ultimate owner Sinclair Broadcast Group for Live on the Line, powered by BetMGM, has a greater significance than simply being another media sponsorship deal. The hour-long show debuted in late January across Sinclair’s 19-strong regional sports networks (RSNs), on the Bally Sports app as well as on Stadium, Sinclair’s […]
The Handle: Rush Street Interactive Profile
The Handle is a regular newsletter dedicated to providing the best insights in gaming news. To get The Handle delivered to your inbox, subscribe here. Background on Rush Street Interactive Rush Street Interactive, Inc. ($RSI) is an online gaming and entertainment company with a United States presence, including the BetRivers and SugarHouse brands. RSI also has […]
Understanding the significance of key gaming revenue metrics
Online gambling is a simple business, more often complicated by incompetence or technological overreach than underlying structural issues. You pay $X to acquire a player, they lose $Y to you and you just try and make sure your costs are lower than (Y – X). Find players, give them stuff to play, don’t do it […]