Quick Take:
Fanatics Sportsbook is a new player in the online sports betting industry, backed by Fanatics, a major name in sports merchandise and collectibles.
The sportsbook offers a wide range of betting options across major sports like the NFL, NBA, MLB, NHL, soccer, golf, and college sports, as well as niche markets such as tennis and MMA.
One of Fanatics Sportsbook’s standout features is its integration with the company’s sports merchandise business. Bettors may have opportunities to earn Fanatics rewards, which can be redeemed for exclusive team gear and collectibles.
With an easy-to-use interface on both desktop and mobile, competitive odds, secure banking options, and the backing of a trusted sports brand, Fanatics Sportsbook is positioning itself as a strong competitor in the evolving U.S. sports betting market.

Claim Bonus Code: None
- ✔ Unique loyalty program allowing bettors to earn rewards for exclusive team gear and collectibles
- ✔ Offers betting on NFL, NBA, MLB, NHL, college sports, soccer, golf, tennis, MMA, and more
- ✔ Designed for smooth navigation on both desktop and mobile apps
- ✔ Regular bonuses, odds boosts, and special offers to enhance the betting experience
- ✔ Multiple deposit and withdrawal options with strong security measures
Introduction to Fanatics Sportsbook
Fanatics Sportsbook has a fascinating history that began with a single e-commerce deal in 2002. Founded by Michael Rubin, the company initially started as Global Sports Incorporated in 1998. This venture evolved into GSI Commerce, which Rubin sold to eBay for $2.4 billion in 2011. However, Rubin retained the sports e-commerce business and rebranded it as Fanatics, marking the start of its journey into becoming a global digital sports platform.
In 2021, Fanatics announced its plans to enter the sports betting industry with the creation of Fanatics Betting & Gaming. This new venture aimed to provide a personalized sportsbook experience for fans. The first retail sportsbook was launched in January 2023 at FedEx Field in Maryland, marking a significant milestone for the company. The sportsbook app, available on both iOS and Android, offers an immersive experience accessible to approximately 95% of the U.S. online sports bettor market.
Fanatics Sportsbook has expanded its presence by acquiring PointsBet USA’s operating businesses in eight states in August 2023. This strategic acquisition has allowed Fanatics to operate in 22 states, including Arizona, Colorado, and New Jersey. The platform offers a “Bet $100, Get $100” promotion, providing users with daily bonus bets and enhancing the overall betting experience.
With a commitment to responsible gaming, Fanatics Sportsbook offers resources for custom account limits and self-exclusion options. Backed by Fanatics Inc., a $31 billion company known for sports merchandise, Fanatics Sportsbook continues to grow and innovate in the competitive sports betting market.
Best Fanatics Sportsbook Promotions
The Fanatics Sportsbook offers an enticing sign-up promotion for new users, providing up to $1,000 in “No Sweat Bets”. This promotion is available in 22 states plus Washington D.C., making it accessible to a wide audience. To qualify, new users must place a $1+ cash wager with odds of -500 or longer each day for ten consecutive days. If these wagers settle as losses, users receive bonus bets equal to the amount of the losing wagers, up to $100 per day. These bonus bets are issued within 72 hours and expire seven days after issuance. In addition to the main promotion, New York users have a unique offer: bet $10 and get $20 in bonus bets. The Fanatics Sportsbook also features a FanCash rewards program, offering up to 10% back on every bet placed. This FanCash can be used for sports apparel or converted into sportsbook bonus bets. For more details and to sign up, visit the BetRivers registration page. This comprehensive promotion package makes Fanatics Sportsbook a compelling choice for new bettors looking to maximize their initial experience.
Fanatics Sports Betting Sign Up Process
Signing up for BetRivers Sportsbook is a straightforward process designed to get you started quickly. First, visit the BetRivers website or download the BetRivers mobile app. On the homepage, you will see an option to ‘Join Now’. Click on this button to begin the registration process. You will need to provide some personal information, including your name, email address, and date of birth. Make sure to enter your details accurately to avoid any issues later. Next, you will be prompted to create a username and password. It’s important to choose a strong password and remember it, as you will need it to log in to your account. After setting up your login credentials, you may be asked to enter an optional promotional code. This step is not mandatory, but it can provide additional benefits if you have a code available. Once your account details are set, you will need to confirm your identity. This involves uploading a copy of your ID, such as a driver’s license, to verify your age and identity. This step is crucial as it ensures that all users are over 21 years old and eligible to participate in sports betting. After your identity is confirmed, you can proceed to make your first deposit. BetRivers offers various deposit methods, including bank transfers and credit cards, making it easy to fund your account. Finally, before you start betting, take a moment to explore the responsible gaming features. BetRivers allows you to set limits on your activity, such as deposit and loss limits, to ensure a safe and enjoyable betting experience. Once everything is set up, you are ready to place your first bet and enjoy the exciting world of sports betting with BetRivers.
Is Fanatics Sportsbook Book Legit?
Fanatics Sportsbook is a legitimate and trusted platform for sports bettors. Launched in 2023, it quickly gained a reputation for its reliable services and user-friendly mobile app. The sportsbook is licensed to operate in over 20 states, ensuring it meets strict regulatory standards. This licensing guarantees that Fanatics adheres to legal requirements, providing a safe environment for users. The platform offers a variety of betting options, including Same Game Parlays and NFL live streaming, enhancing the betting experience. Additionally, Fanatics Sportsbook features a robust rewards program, allowing users to earn FanCash for bonus bets or merchandise discounts. With a focus on responsible gambling, the platform provides resources for users who may need assistance. The sportsbook’s commitment to security is evident through its use of advanced encryption technology, protecting user data. Overall, Fanatics Sportsbook’s combination of legal compliance, diverse betting options, and strong customer support makes it a trustworthy choice for sports bettors.
What States is Fanatics Sportsbook Available In?
Fanatics Sportsbook has expanded its reach across the United States, now being legally available in 23 states, including the District of Columbia. This expansion allows sports bettors in states like Arizona, Colorado, and Connecticut to access the platform. Other states where Fanatics Sportsbook is legal include Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia, and Wyoming. The app is available for download on both iOS and Android platforms, making it accessible to a wide range of users. Fanatics Sportsbook continues to grow, offering unique features like cash-back perks and a loyalty program that rewards users with Fan Cash. This expansion reflects the increasing legalization of online sports betting across the country, providing more opportunities for sports enthusiasts to engage with their favorite sports.
Fanatics Deposit and Withdrawal Options
Fanatics Sportsbook offers a variety of deposit and withdrawal methods to ensure a seamless betting experience. For deposits, users can choose from several options including debit cards, Venmo, PayPal, Apple Pay, and online banking. These methods provide nearly instant deposits, allowing users to start betting quickly. However, it’s important to note that credit cards are not accepted for deposits. When it comes to withdrawals, Fanatics Sportsbook provides options such as bank transfers, PayPal, Venmo, debit cards, and physical checks. Most withdrawals are processed within 24 hours, but checks may take longer to arrive. As a security measure, withdrawals must be made using the same method as the deposit. For more information on signing up and exploring these options, visit the BetRivers Sportsbook Sign up page. This ensures that users can manage their accounts efficiently and enjoy a smooth betting experience.
Fanatics Sportsbook Customer Support
Fanatics Sportsbook offers several customer service options to assist users with their inquiries and issues. The primary method of contact is through their toll-free number, 855-438-9701, which is the most popular choice among consumers. Additionally, there is another customer service number, 855-346-8602, available for support. For those who prefer digital communication, Fanatics provides an email option at customerfirst@fanatics.com for customer care and fanaticssocial@fanatics.com for media inquiries. For quick solutions, users can visit the Customer Help Desk, which offers FAQs and other resources. A 24/7 live chat feature is also available, providing an efficient way to communicate with support staff. On social media, Fanatics maintains a presence on platforms like Twitter, where users can reach out to @FanaticsSupport for assistance. Despite these options, some customers have reported dissatisfaction with the service, citing difficulties in reaching representatives and resolving issues. Common reasons for contacting Fanatics include shipping inquiries, return requests, and product information.
Fanatics Sportsbooks Parent Company & Legal Status
Fanatics, Inc. is the parent company of Fanatics Sportsbook, a significant entity in the sports betting industry. Founded by Michael G. Rubin, Fanatics, Inc. has evolved from an online retailer of licensed sportswear into a global digital sports platform. The company operates across various sectors, including licensed sports merchandise, trading cards, and sports betting. In 2024, Fanatics reported a revenue of $8.1 billion, reflecting a 15% growth from the previous year. The core apparel and merchandise unit, Fanatics Commerce, contributed approximately $6.2 billion to this total. Meanwhile, the Fanatics Collectibles division generated about $1.6 billion. Although the sports betting segment is not yet profitable, it is supported by profits from other areas. Fanatics has raised around $3 billion in equity and made significant acquisitions, including the purchase of Topps, which has seen its sales quadruple. Despite high leverage levels, the company remains focused on expanding its digital sports platform and enhancing customer experiences.
Fanatics Executive Management Team
The Fanatics Sportsbook executive management team is led by Matt King, who serves as the Chief Executive Officer. Under his leadership, the company has expanded into various sectors of the sports industry. Supporting him is Andrea Ellis, the Chief Financial Officer, who manages the financial strategies and operations. The team also includes Ted Moss, the Chief Growth Officer, responsible for driving the company’s expansion and market presence. Ari Borod, as the Chief Business Officer, oversees business operations and strategic partnerships. The operational aspects are managed by Scot Mcclintic, the Chief Operating Officer, ensuring smooth day-to-day functions. Ian Botts, the Chief Technology Officer, leads the technological advancements and innovations. Marketing strategies are crafted by Selena Kalvaria, the Chief Marketing Officer, who focuses on brand development and customer engagement. Kristen Lachtman, the Chief People Officer, manages human resources and organizational culture. Lastly, Aonghus Mulvihill, the Chief Revenue Officer, and Mark Hughes, the Chief Product Officer and Head of Trading, play crucial roles in revenue generation and product development. This diverse team ensures that Fanatics Sportsbook remains a leader in the sports betting industry.
Fanatics Sportsbook User Experience on Mobile
The Fanatics Sportsbook app offers a seamless user experience on mobile devices, available on both iOS and Android platforms. This app reaches approximately 95% of the online sports bettor market in the U.S., making it widely accessible. The app’s design is built natively for these platforms, ensuring a smooth and intuitive navigation experience that rivals other sports betting apps. Users can quickly place bets without extensive scrolling, thanks to features like a Discover feed that highlights marquee games, key stats, and trending bets. The app also includes a robust search functionality, allowing users to place bets directly from search results. A standout feature of the app is its loyalty program, which rewards users with Fan Cash, offering up to 10% back on bets. This program enhances user engagement by allowing them to spend rewards on merchandise like jerseys and hats. Additionally, the app supports in-game bet tracking and offers features like editable prepack parlays, odds boosts, and live scoring data. With the integration of streaming services, users can watch major sports events directly within the app, further enriching the mobile betting experience. Overall, the Fanatics Sportsbook app combines user-friendly design with innovative features to deliver an exceptional mobile betting experience.
Fanatics Sportsbook FAQ
Fanatics Betting & Gaming is developing both online and retail sports betting platforms, known as “Sportsbook,” and online casino platforms, referred to as “iGaming.” These platforms offer real-money wagering opportunities for sports enthusiasts and casino game lovers.
The Fanatics Sportsbook app is accessible to approximately 95% of the addressable online sports bettor market in the U.S. It operates in 22 states, including Arizona, Colorado, Connecticut, Indiana, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia, and Wyoming.
The Fanatics Sportsbook app is available for download on both iOS and Android devices. This makes it easy for users to place bets and enjoy casino games from their smartphones or tablets.
Fanatics Casino offers a variety of online casino games, including slots, table games, and live-action dealers. The casino is available online in Michigan, New Jersey, Pennsylvania, and West Virginia.
Fanatics boasts a world-class executive team that guides passionate employees globally. This leadership ensures that the platform remains innovative and user-friendly.
The Fanatics Sportsbook app provides an engaging experience for sports bettors. Users can enjoy live betting, early cash-out options, and live streaming of various sports events, including NFL games.
Fanatics is creating an exciting and immersive sports betting environment for all sports fans. This includes physical locations where users can place bets and enjoy the thrill of live sports.
Fanatics has been making headlines with several key developments. Recently, they appointed a new chief marketing officer from Gucci. Additionally, Justin Thomas returned to Kentucky for the PGA Championship. PointsBet’s nearly 11-month journey of selling its US assets to Fanatics concluded recently, and a new Fanatics Sportsbook location opened in Bridgeport. Mobile sports betting operators also began taking bets in North Carolina after a long legislative process to legalize widespread gambling on sporting events.
Fanatics Sportsbook offers several promotions, including a $5 million jersey drop and up to $1,000 in bonus bets. Users can deposit $5 and get $50 in casino credit, available in Michigan, New Jersey, Pennsylvania, and West Virginia. The sign-up offer includes a $100 bet match for ten straight days.
Fanatics Sportsbook provides multiple customer support options. Users can access live chat 24/7, email support at support@betfanatics.com, or call (855) 438-9701. They can also reach out via Twitter at @FanaticsSupport.
Accordion ContentFanatics Sportsbook is committed to responsible gaming. They offer resources and information on custom account limits, timeouts, self-exclusion, and closing your account. Users can find more information on the responsible gaming page of the Fanatics Sportsbook website.
Conclusion
In summary, Fanatics Sportsbook is a comprehensive platform for sports betting and online casino games. With its availability in multiple states, engaging online and retail experiences, and attractive promotions, it caters to a wide range of users. Whether you’re a seasoned bettor or new to the world of sports betting, Fanatics Sportsbook offers something for everyone.