Single Game Parlays and their importance to U.S. sportsbooks

By Jake Pollard  |  January 7, 2022

Deutsche Bank has once again produced detailed research, this time on the impact of single game parlays on US online sports betting operators. The team at DB shows how SGPs are altering the interplay between handle, gross gaming revenues and the (higher) hold percentages operators are able to generate thanks to SGPs. The focus on […]

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Inflation worries: the impact of promotions on handle and GGR

By Jake Pollard  |  November 23, 2021

Are state revenues and hold figures for US online sports betting inaccurate and over-inflated? How does promotional spend, freebets mainly, but also odds boosts and rebates, really impact operators’ bottom lines? Wagers dives into the numbers. The topic has been much debated on social media and among industry executives, but with DraftKings CFO Jason Park […]

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Winter is coming

By Jake Pollard  |  November 17, 2021

This is what happens when an intense period of heavy marketing hits the top lines of the recipients of the largesse. If you wanted to make money out of the boom in US sports-betting – and the smaller boom in igaming – then being an affiliate is a good place to start. But in talking […]

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Wynn Interactive analyst reaction

By Scott Longley  |  November 15, 2021

Non-stick SPAC: The news that Wynn Resorts and the Austerlitz SPAC vehicle had mutually agreed to terminate their merger didn’t come as too much of a shock for the analysts following the comments earlier in the week from Wynn’s results call. The deal announced in May would have valued Wynn Interactive at $3.2bn but Wynn […]

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The market share squeeze

By Scott Longley  |  November 11, 2021

Wynn Resorts is the biggest name so far to suggest the marketing battle in US sports-betting is unsustainable, but earlier in the current results season, it was already evident that the pressure was telling. What Kindred and PointsBet had to say about their respective US businesses showed how the barrage of marketing witnessed since the […]

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