New Jersey promos hiding impact of New York market
Summary: Analysts at Wells Fargo have suggested that the true effect of “meaningful cannibalization” of New Jersey sports betting caused by the opening of New York’s mobile sports betting market has been masked so far by excessive promotions in the Garden State. Why it matters: Prior to New York regulation in January, around 20% of […]
Read MoreCalifornia sports betting ballot initiative update
@CasinoOrgSteveB: CALIFORNIA SPORTS BETTING UPDATE — The Secretary of State’s office updated the signature checks earlier today on the “Californians for Solutions” online sports betting initiative.The current projected valid tally is 578,799, 52.8% of the 1,096,853 signatures needed (MORE)
Read MoreMA conference committee takes sports betting behind closed doors
Summary: The Massachusetts sports betting conference committee was on camera for a couple of minutes on Thursday before voting to take the discussions private as they work on a compromise before a July 31 deadline. Why it matters: The committee comprises three members of the House and three members of the Senate: Reps. Jerald Parisella, […]
Read MorePointsBet shifting its US strategy
PointsBet is shifting its US strategy to fan engagement “In an industry that’s marked by outsized promos and ad blitzes, PointsBet is aiming to deviate away from this norm and leverage marketing tactics that work to enhance live sports for fans and bettors while maximizing on the current sports betting boom in the states.”- Kyle […]
Read MorePointsBet moving away from ad blitzes to focus on fan engagement
Summary: PointsBet is the latest US sports betting company to change lanes, and pivot away from unbridled advertising and promotions. Two new hires will help the brand formulate a strategy to engage with fans and bettors. Why it matters: PointsBet has made progress in the US market, but the company’s national market share is less […]
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