Geoff Smorong of Income Access on the new agreement with Ontario Lottery and Gaming Corp
Income Access on the new agreement with Ontario Lottery and Gaming Corp “The launch of the OLG.ca affiliate program marks a fitting landmark for the 20th anniversary of Income Access’ founding in Montreal. As a company with deep Canadian roots, we’re proud to launch the country’s first provincial lottery and gaming affiliate program in partnership […]
Paysafe expands OLG affiliate partnership
Summary: Paysafe’s affiliate network management division Income Access has expanded the agreement it has with the Ontario Lottery and Gaming Corporation (OLG). Why it matters: OLG operates Ontario’s online sports betting and casino website OLG.ca and, for a government-owned online gambling website, has been highly proactive in internet gaming for many years.OLG’s sportsbook is called […]
North Carolina sports teams bullish on sports betting bill
Summary: North Carolina’s leading professional sports teams are increasingly confident statewide mobile wagering will come to their state, according to the Charlotte Business Journal. Why it matters: The NFL’s Carolina Panthers, NBA’s Charlotte Hornets and NHL’s Carolina Hurricanes as well as NASCAR are all backing a bill that would allow up to 12 statewide mobile […]
Canada professor on sportsbook user acquisition
On money Canadian sportsbook operators are willing to pay for customer acquisition“Each individual operator is willing to part with roughly $750 per person to acquire a new customer. That’s a significant amount when you think about the traditional advertising, the non-traditional advertising like social media and also the influencer marketing.”- Dr. Michael Naraine, Professor at […]
Iowa lawmakers expands cashless gaming
Summary: Iowa lawmakers approved a wide-ranging gaming bill that will expand cashless payment options, a move that has been supported by leading gaming advocates such as the American Gaming Association. Why it matters: Cashless gaming supporters argue casinos need to embrace digital payments, as the industry is one of the few left that deals primarily […]