US online gambling affiliates diverge on CPA-Rev Share models
Summary: The two largest US online gambling affiliate companies have settled on different paths, with Better Collective shifting to a revenue share model while Catena Media maintains its preference for CPA deals. Why it matters: One of the starkest differences between the US and more established online gambling markets is the prevalence of CPA affiliate […]
Top 4 online sports betting brands dominate market share
Summary: The four biggest brands in the US sports betting market – FanDuel, DraftKings, BetMGM, and Caesars – account for 86% of GGR in Q1 2022, per proprietary estimates from Eilers & Krejcik Gaming. Why it matters: According to EKG, that’s a 2% increase from the 12 months up to March 2022, indicating market share […]
Pappas on Missouri sports betting failure
On the failed Missouri sports betting bill”With sports betting now legal in Kansas and other neighboring states, Missouri has become a virtual island. But it won’t stop Missourians from betting. Residents will just travel out of state, or worse, place a misguided trust with illegal, offshore websites.”- John Pappas, iDEA Growth State Advocacy Director (Source […]
US bettors have placed $125bn in legal wagers since fall of PASPA
Summary: Since the federal repeal of PASPA, U.S. legal sportsbooks have taken more than $125 billion in sports wagers. May 14 marked the four-year anniversary of the fall of PASPA, a federal mandate that previously banned sports betting in all but a handful of states. Why it matters: While the $125 billion handle mark is […]
Ohio lawmakers seek clarification on OSB tax spending
Summary: Some Ohio legislators want more details on how sports betting tax revenue will be spent on state education programs. State laws mandate that 98% of sports betting taxes go to state school funds, but it’s unclear how that money will be spent. Why it matters: The lengthy pre-launch process continues for the Ohio sports […]