US sports betting operators shifting to national advertisements
Summary: With online sports betting legal in 21 states and counting, operators are taking the more cost-effective national approach to advertising. Why it matters: According to Eilers & Krejcik, the US has reached a tipping point in terms of local vs. national advertising. 39% of the US adult population has access to online sports betting, […]
New Jersey online casinos continue 2022 growth
Summary: April online casino revenue in New Jersey finished at $136.9 million, marking a 27% increase year-over-year. Year-to-date online casino revenue totals $545.4 million in 2022, representing a 30.2% growth rate over 2021. Why it matters: Online casinos continue to flourish as the top revenue-producing legal online gambling vertical in the U.S. April’s $136.9 million […]
Chris Grove on the outlook for gambling startups
On the outlook for gambling startups “A disproportionate amount of the current gambling startup ecosystem will fail, and the strongest of the remaining group will benefit from that realignment.”- Chris Grove, American Affiliate CEO (Source Link)May 13, 2022
FanDuel stays atop New York OSB market
Summary: FanDuel Sportsbook remained in place as the top online sportsbook choice for New York bettors in the week ending May 8. According to figures released by the NYS Gaming Commission, FanDuel Sportsbook took $145.1 million in bets for the week. Why it matters: FanDuel took 43.8% of online bets placed in New York during […]
New Jersey OSB remains strong despite New York competition
Summary: New Jersey sportsbooks generated $927 million in betting handle in April, marking a 24% year-over-year increase. Sports betting in the Garden State shows no discernable sign of slowing down, despite neighboring New York’s rise as the nation’s biggest sports betting market. Why it matters: April saw 93% of all New Jersey bets come from […]