{"id":1909,"date":"2021-05-20T10:19:59","date_gmt":"2021-05-20T17:19:59","guid":{"rendered":"https:\/\/wagers.com\/staging\/4285\/?p=1909"},"modified":"2021-11-08T10:23:56","modified_gmt":"2021-11-08T18:23:56","slug":"genius-ups-guidance-but-quiet-on-nfl-costs","status":"publish","type":"post","link":"https:\/\/wagers.com\/staging\/4285\/news\/genius-ups-guidance-but-quiet-on-nfl-costs\/","title":{"rendered":"Genius ups guidance, but quiet on NFL costs"},"content":{"rendered":"<h3>Genius Sports Q1<\/h3>\n<h4>The top line<\/h4>\n<p>Q1 revenues increased 52% YoY to $53.7m, net operating loss of $5.3m was $2.2m less than in 2020. The group raised its revenue guidance 35% from $190m to $250m-$260m.<\/p>\n<p>On a constant currency basis, revenue increased 40% YoY to $15.6m. Genius\u2019s betting technology and content division increased revenue 42% to $39m, driven by price increases with existing customers, contract renewals and client wins.<\/p>\n<p>Sports technology revenue increased 41.6% YoY to $5.4m, driven by new services to sports league and federations. Media tech and content revenues increased 127% YoY $9.4m, mainly driven by the acquisition of new customers in the Americas and Europe for programmatic advertising services.<\/p>\n<p><strong>Locked into NFL:<\/strong> Many of the analysts\u2019 questions centred on the group\u2019s agreement to be the official data distributor for the NFL. CEO Mark Locke was at pains to point out that it was much more than a simple data supply agreement and that his group will leverage the deal through many different initiatives. \u201cSports streaming, betting and fan engagement are all converging,\u201d he said. The acquisitions of the data tracking specialist Second Spectrum and free-to-play games developer FanHub were all part of increasing player engagement, targeting and optimising marketing.<\/p>\n<p><strong>Staying on radar:<\/strong> Genius Sports won the NFL contract from its main rival SportRadar. When asked about the latter\u2019s plan to continue distributing publicly available data to operators, CCO Jack Davison said: \u201cConversations are still in their early days. We always expected \u2018Radar and others to offer unofficial products, (but) the market is such that there is real demand to work with official data.\u201d He added that the NFL\u2019s betting partners were required to use official data. The Genius-NFL agreement was not a \u201cdirect swap for the incumbent\u201d data supplier and \u201cwe\u2019re not asking sportsbooks to just buy our data,\u201d added Locke.<\/p>\n<blockquote><p><em>\u201cIt\u2019s about helping with the whole customer journey: how they acquire and engage players, use free-to-play products and drive retention metrics, as well as streaming rights for international markets.\u201d<\/em><\/p><\/blockquote>\n<p>The core objective is to \u201cuse official data to drive betting markets\u201d and encouraging a \u201cholistic view of the GS product.\u201d<\/p>\n<p><strong>Big bucket plans: <\/strong>The Genius product portfolio divides into \u201cfour buckets: official data for sports betting, official data for media outlets, international markets and streaming and additional revenue streams\u201d. Locke added: \u201cWe don\u2019t go with just NFL data, we show how we can add value with the NFL, cross-sell other sports, help extend reach and access different pots of budget with those operators. It\u2019s a different type of deal to what has been widely reported because it gives us broader access to more revenues.\u201d Sports betting generates most of the revenues and \u201cadvertising and the adtech business is growing really strongly and we\u2019re adding lots of value there,\u201d added Locke.<\/p>\n<p><strong>Margin aims:<\/strong> The group is aiming for 40% EBITDA margins, Second Spectrum and FanHub would generate revenues of $10-$15m and $7m in 2021 respectively, said CFO Nick Taylor. The cost of the NFL deal and its impact on EBITDA will be scheduled to run from September to January to align with the NFL season. While the company side-stepped the direct cost question, it did say that its adjusted EBITDA figures excludes the impact of the non-cash share payment to the NFL of 11.25 million warrants valued at around $170m, which will vest in the current quarter. Recall, the deal with the NFL was rumoured to be worth up to $120m a year. It is not known if the equity component forms part of that figure.<\/p>\n<h3>Also available today on Earnings + More:<\/h3>\n<ul>\n<li><a href=\"https:\/\/wagersearningsmore.substack.com\/p\/20-may-genius-ups-guidance-but-quiet\" target=\"_blank\" rel=\"noopener\">Acroud<\/a><\/li>\n<li><a href=\"https:\/\/wagersearningsmore.substack.com\/p\/20-may-genius-ups-guidance-but-quiet\" target=\"_blank\" rel=\"noopener\">Gamesys trading update<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Genius Sports Q1 The top line Q1 revenues increased 52% YoY to $53.7m, net operating loss of $5.3m was $2.2m less than in 2020. The group raised its revenue guidance 35% from $190m to $250m-$260m. On a constant currency basis, revenue increased 40% YoY to $15.6m. Genius\u2019s betting technology and content division increased revenue 42% [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[324],"tags":[750,15,745,12],"class_list":["post-1909","post","type-post","status-publish","format-standard","hentry","category-news","tag-acroud","tag-gamesys","tag-genius-sports","tag-nfl"],"_links":{"self":[{"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":2,"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":1912,"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/posts\/1909\/revisions\/1912"}],"wp:attachment":[{"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wagers.com\/staging\/4285\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}