Barstool’s customer loyalty could be the trump card
Summary: Barstool Sportsbook’s strategy of giving away merchandise and offering access to Barstool’s social media personalities over expensive marketing and promotions is giving management at Penn National increasing confidence, suggested analysts at Truist. After meeting with Penn CFO Felicia Hendrix, the team said she reiterated the strategy with barstool was to emphasize a greater degree […]
Portnoy quote on DraftKings
On ‘Dave Portnoy Show’ when asked about rival sportsbooks losing money“I’m not involved in that, but if I looked around and my brain’s going, DraftKings, Barstool … they have very good tech, they have the market share, they have to spend a ton, and they’re spending all this on marketing — we could just erase […]
Super Bowl same game parlays beat all other bets on Kambi platform
Summary: Sports betting platform provider Kambi said it took more Super Bowl bets on same game parlays (SGPs) than the combined amount of moneyline, spread and points bets. Why it matters: Kambi runs the betting platform services for the Rush Street Interactive-powered BetRivers and, for the time being at least, Penn National’s Barstool Sportsbook.The numbers […]
Portnoy appears to predict Barstool app meltdown on Sunday
Summary: A bizarre tweet from Barstol’s Dave Portnoy implores people to “get their bets on early” in case the app goes down at peak time on Sunday. Why it matters: As incentives go, the idea that a plea to bet early would entice anyone seems somewhat naive while the claim in the skit that ‘all […]
Licensing issues on Barstool completion loom, say Deutsche Bank
Summary: The DB team warned it is becoming “increasingly hard to continue to ignore the question of what will happen” when Penn buys the portion of Barstool it doesn’t already own and how that will affect its licensing of “certain personalities”. They add that the company has indicated a “restructure” of the role of some […]